![]() Spreading the wordįacebook (now Meta) understood the potential of gaining large audiences through multi-billion-dollar purchases of popular social media platforms like Instagram and WhatsApp. The sharing amplifies the user’s sense of achievement, at the same time as creating a sense of belonging among the Wordle community – now a powerful force in retaining the authenticity of the game – and making more people aware of Wordle’s existence. This vital development was incorporated in December 2021 after a player in New Zealand used a grid of coloured emoji squares to show her daily progress without giving away the answer. Wordle is especially useful in terms of reach because of the way fans share their successes and failures through social media. This is what digital platforms refer to as “reach”. The newspaper is interested not in the game’s letters, but its numbers – using the Wordle’s popularity to increase the size of the Times’ online audience. ![]() ![]() And marketing is essentially what the New York Times is doing by taking ownership of Wordle from its inventor, Josh Wardle. ![]()
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